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Established in 2011, hype. Began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition, hype. Had its first batch of stock, which sold out in a matter of hours. With the use of social networking, hype. Quickly developed into something that could no longer be tamed from the single room it was created in. Within months, hype. Had started to evolve into one of the UK’s most recognizable brands. (Hype discount codes)
The housing itself in the heart of the midlands taking on new premises in Leicester, overlooking design, production, and distribution in-house. The hype store opened in Boxpark in the summer of 2013, and can now be found stocked in a number of stores worldwide. What started with a lighter inscribed: ‘get your own fucking lighter’, and a simple script over an oral print t-shirt has snowballed into what hype. Is today. (Hype discount codes)
Hypes complete range now covers men, women, and kids, and sell a lot more than just t-shirts and backpacks. They are a lifestyle brand has products pretty much everything you can wear. (Hype discount codes)
This success has since led to the opening of a number of other stand-alone stores. (Just Hype discount codes)
Having first set up at Boxpark (the worlds first pop-up mall) as a pop-up for three months, this has now developed into a permanent flagship store. Residing in Shoreditch area of London, showcasing the most current pieces from our collection and limited stock. Having been open for three years, the reaction has been amazing from hype fans to tourist’s alike. Sitting alongside brands such as Nike & Puma, it’s located in one of the most trendy areas of London. (Hype voucher codes)